Nyati Group, one of Pune’s real estate developers, has partnered with Qubit to integrate their cutting-edge 3D visualization and analytics tool, Navigo, into their sales process. This collaboration marks a pivotal moment in real estate, offering buyers the opportunity to explore and engage with properties virtually, even before construction begins.
The adoption of Navigo has already resulted in an 18% surge in sales, underscoring the growing demand for enhanced project visualizations and pre-launch experiences. As potential homeowners navigate immersive, virtual tours of their future homes, Nyati Group is revolutionizing the traditional buying process, making it more intuitive and customer-centric.
With proptech investments reaching US$13.4 billion in 2022-2023, Nyati Group’s collaboration with Qubit highlights a critical shift in the industry. By combining real estate expertise with cutting-edge technology, they are redefining how customers and sellers interact, resulting in a smoother, more informed buying journey.
Mr. Harish Shroff, Director of Sales and Marketing, Nyati Group, shared his thoughts on this collaboration, “Integrating Navigo into our sales process has been nothing short of transformative. It is as though we can teleport our clients into their future homes, even before they are ready. For two of our high-end projects—one in Kalyani Nagar and the other in Sadashiv Peth—Navigo has become our primary sales tool. The impact realized with Navigo has been immediate, with the sales shooting up by 16-18%. We have seen more and more people walking through our doors, able to make confident, informed decisions about homes that are still in the early stages of development. After initial conversations and expectations set through brochures, Navigo takes over the entire client experience to take it to a whole new level. It offers an immersive experience, giving prospective buyers a real sense of how the project will unfold. Our clients leave with a genuine sense of excitement, and it is this ‘wow’ factor that has made Navigo such a valuable asset to us. It has now become central to our projects, spanning over 1 million square feet. One of its unique differentiators is the ability to showcase the building in various scenarios, like different seasons, angles of sunlight, and hyperreal views, providing a comprehensive, real-time perspective that truly elevates the homebuying journey.”
Mr. Ajjay Parge, Co-Founder of Qubit, emphasized the transformative impact of Navigo on real estate buying and selling, “Navigo is redefining how customers engage with properties. We are not only assisting sellers in closing deals but crafting immersive experiences for buyers. With the real estate sector contributing around 7.3% to India’s GDP, many sales representatives still rely on printed brochures, often leaving customers to visualize properties on their own. This gap highlights the growing need for more efficient and engaging property tours. Navigo meets this demand by offering hyperreal customizations and personalized 3D tours of the apartments. This technology has significantly enhanced how Nyati Group presents its developments and has streamlined the decision-making process for buyers. Our tool has increased sales conversion to up to 18% for them. This exemplifies how innovative technology can facilitate smoother pre-launch sales, provide enhanced project visualizations, and simplify the overall buying experience.”
Nyati Group has two high-end projects in the pipeline, where Navigo will serve as a primary tool for sales. This strategic move signals the group’s commitment to leveraging technology for creating seamless, forward-thinking solutions in real estate, offering buyers a glimpse of the future—today.