According to an IDC report, Generative AI investments in the Asia Pacific region are projected to reach $110 billion in the next four years with AI-powered insights and solutions expected to transform the future of business. With this region set to drive technological progress, WebEngage, a global leader in retention consulting and customer engagement, has announced its expansion in the Asia Pacific market. The company aims to revolutionise how businesses in the APAC region engage with their customers by offering a comprehensive suite of tools to empower marketers to create personalized and effective campaigns. With ambitious goals to achieve 5x growth by 2027, this strategic move aims to leverage the region’s thriving startup ecosystem and digital-first legacy businesses. WebEngage is set to enhance customer experiences and drive sustainable growth in APAC for B2C brands with advanced, AI-powered, insights-driven strategies.
Hetarth Patel, Vice President of Growth Markets, WebEngage, emphasized the importance of APAC as a key market for the company, given the rising demand for customer engagement solutions fueled by the region’s dynamic digital economy. He stated, “In today’s competitive landscape, businesses are increasingly realizing the necessity of hyper-personalized customer engagement to foster loyalty and improve Customer Lifetime Value. Our AI-powered CDP, personalisation engine and engagement suite have been delivering consistent uplift of revenue and margins to businesses in the Asia Pacific market for clients such as PFI Mega Life, Unilever, Arabian Oud, and PasarPolis, among others. We aim to become the most preferred marketing automation and customer engagement platform partner for businesses in Asia Pacific by 2027. We are also building a strong ecosystem of partners such as Global System Integrators, Consulting Houses and Digital Marketing Agencies across Indonesia, Malaysia, Vietnam, Thailand and the Philippines.”
The current landscape reveals a significant gap in generative AI adoption among businesses, limiting their ability to create hyper-personalised content and conduct experimentation. “Our goal is to change that narrative,” Patel stated. “By integrating our proven AI capabilities packed for specific industries and sub-industries, businesses can unlock new levels of creativity and efficiency.”
WebEngage is dedicated to a long-term growth strategy in APAC, focusing on innovation to address the market’s unique needs. The company has established a strong foothold with prominent clients such as PFI Mega Life, PasarPolis, TyrAds, QBFoods, and MedsGo, spanning industries including e-commerce, retail, finance, and more. WebEngage clients have witnessed a remarkable uplift in revenues and margins by up to 40% across industries.
WebEngage is a leading marketing automation platform that delivers customized marketing analytics solutions. By leveraging first-party data and actionable insights, WebEngage has empowered over 800 brands across India, the Middle East & Africa, Latin America, and Southeast Asia to develop personalised engagement strategies tailored to their unique customer needs.