A new study from Juniper Research, the foremost experts in telecommunications markets, predicts that global revenue from MVNO-in-a-Box services will exceed $1 billion for the first time in 2029. This substantial rise from just $310 million in 2024 will be driven by the increasing adoption of digital service providers wishing to provide connectivity solutions alongside their core offering.
MVNO-in-a-Box provides a simplified low-cost approach to launching and operating an MVNO through packaged software, managed services, agreements, and solutions.
An extract from the new report, Global MVNO-in-a-Box Market 2024-2029, is now available as a free download.
MVNO Services to Expand Customer Ecosystems
To capitalise on this growth, the report urges MVNO-in-a-Box service providers to ensure that their offerings to enterprises are easily integrated with existing services, such as billing and account management. This will allow enterprises to align the monetisation of MVNO connectivity services with existing product offerings, such as digital banking and streaming services.
Specifically, the report identified the integration of MVNO services into existing digital loyalty schemes and customer rewards programmes as a key strategy for emerging MVNOs to upsell their newly established connectivity services to existing digital service customers.
The report recommends that MVNO-in-a-Box providers focus on providing pre-integrations with key platforms and software, and simplified APIs. In turn, this will enable MVNO-in-a-Box service providers to attract enterprise users to their platforms. By 2029, it forecast that over 600 enterprises will offer connectivity through MVNO-in-a-Box solutions.
Research author Alex Webb remarked: “The key benefit for enterprises is customer retention; if service providers can offer reliable connectivity services that align with their core offering, users will benefit from a single bill for services and connectivity, as well as increased convenience.”