The Souled Store, one of India’s biggest brands for official, licensed pop-culture merchandise, has adopted MoEngage to power automated customer journeys.
In the highly competitive D2C landscape in India, where numerous brands vie for consumer attention, staying ahead of the curve is not just about having a great product but also about how effectively you can engage with your audience. Brands that leverage technology to understand and act on consumer behavior in real-time can differentiate themselves, ensuring they not only attract but also retain their customer base amid fierce competition. While The Souled Store previously utilized a CRM platform to drive customer engagement initiatives, the brand’s scale of growth required a more superior suite of features and functionalities. The brand therefore opted to drive exceptional customer experiences through a platform that allowed seamless scalability and automation, i.e., via MoEngage.
“This partnership has been fruitful for us. Our push campaigns have seen quite a bit of success in deliverability and click-through rates. We’ve also been able to expand the number of channels we engage with our customers through– from only push to WhatsApp and emails. The automation of multiple flows is the cherry on top. Needless to say, we’ve scaled our engagement initiatives seamlessly with MoEngage”, said Bhaavya Gupta, Chief of Staff at The Souled Store.
Commenting on the partnership, Mr. Yash Reddy, Chief Revenue Officer, MoEngage, said, “We are thrilled to partner with The Souled Store, a prominent brand in India’s pop-culture merchandise landscape. Their decision to pivot to MoEngage underscores the pressing need for scalable, automation-friendly platforms in today’s fast-growing retail ecosystem. This collaboration not only marks a significant milestone in our journey but also exemplifies how tailored, automated customer journeys can revolutionize brand-customer interactions. We are excited to see how the brand further explores our suite of features to further enhance customer experiences”.
The Souled Store is already driving great results using a variety of MoEngage functionalities. The brand also aims to start using other features like MoEngage Web Personalization to drive dynamic web experiences and Intelligent On-site Messaging to drive conversions via customized website pop-ups.