India and San Francisco-based customer engagement platform MoEngage released the results of the Martech Readiness Report 2024.
MoEngage’s Martech Readiness Report 2024 draws insights from the responses of over 70 senior leaders and decision-makers in enterprise financial service organisations to a market survey. This report covers how large-scale financial organizations prepare to meet their customers’ ever-evolving expectations and demands.
(1) 60% of senior executives in the financial service industry agreed that consumer behaviour, preferences, likes, and expectations are evolving rapidly.
(2) 55% of leaders in financial service brands feel that their teams have the right skills and knowledge to engage customers in a rapidly evolving digital world. The top skills include adaptability 24.5%, customer-centricity 23.1%, and agility 18.4%.
(3) However, 47.2% of senior executives in the financial service industry felt they are not well prepared to adapt to evolving customer expectations because their current martech stack does not empower them enough/prepare them enough
(4) 65.7% of senior executives in financial service brands are unsatisfied with their current martech stack and vendors.
Financial service enterprise brands understand consumer expectations are constantly evolving and have the right teams to meet them. But their current martech stack is holding them back. Also, financial service enterprise brands are well aware that speed and agility are the needs of the hour. However, their current martech stack is hindering their ability to move fast.
Raviteja Dodda, CEO of MoEngage, said, “2024 is the year of digital transformation. Financial institutions across the globe understand the need to accelerate their digital transformation efforts, but their current Martech stack is impeding their ability to do so. Legacy and traditional platforms are failing to empower financial institutions to cater to today’s digital-first consumer.”